Chapter 9 of Ariel's book addresses traditional PR. This includes things like how to write a press release, what to put in a press kit, and what to have online for press to find - such as a hi-res photo of the band. She also stresses several times to make sure to follow up on materials you have sent out.
Her advice is good - and I can say this from experience, because when we released our last CD "Green", we followed many of the same steps - we created a well put together press kit, had hi-res photos easy to find online, and followed up on all the materials we sent out. Because of this, we received a nice two-page article about us in our local newspaper, the Eugene Register-Guard, that included us being contacted by the journalist and interviewed in person. She told us that she contacted us because she was impressed by our well-put-together materials - and even said that she used our press kit as an example of what one should look like!
In addition, we had a write-up in the local Eugene Weekly (search for 'Demimonde' on the page to find it), one in the local community college (Lane Community College) publication, The Torch (to read that review, click here to go to our SonicBids page, then click on 'Press' - it is the last review listed), as well as several appearances and interviews on local radio stations and podcasts.
We also sent our CD to a couple of blogs to be reviewed, and received a nice review on the Collected Sounds blog. We also got another nice review on a blog called MusicDyke - one that we hadn't sent our CD to, but because our info and art was well organized online, the reviewer was easily able to find what they needed for their write-up.
We look forward to applying what we already know - and all the additional tips from Ariel - in the upcoming weeks as Demimonde Slumber Party gears up for the release of our new EP, "Heart in Outer Space".
Some of you may know that last weekend we released the digital tracks of the EP online (click below to hear and download!):
If you'd like a to know a little more about the songs on the EP before you listen to them, here's a description:
DSP's new EP "Heart In Outer Space" is an adventurous romp that includes a B-movie broken-heart voyage into outer space, a chocoholic's semi-delusional plan to save the world, and an ode to a girl that really gets your energy up - or is she just an espresso-fueled hallucination? DSP's new EP is full of quirky fun that will bring a smile to your lips and a shake to your hips!
Hope you enjoy the songs!
- Melissa
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1 comment:
Wow, Melissa! That is so great that you're getting all this press!
Good luck with everything!
Carla (Ariel's Cyber PR team)
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